By the end of 2016 I was reached by 4 Years From Now, the startup business platform of Mobile World Capital Barcelona, to help them create a social media spot to promote their upcoming event, the Smart Cities World Congress.
Short and strong, the promo was a big success for them, since it got 20% more click-through rate than previous campaigns in Social Media.
Given those results, they decided to trust me to develop their audiovisual branding while creating a new spot to promote every event of the year.
The following promo was the 4YFN Barcelona promo, which is the biggest event of the year for 4YFN since its part of the Mobile World Congress. The spot follows its predecessor's style and focuses on the magnitude of the event.
For the next event, 4YFN Shanghai, we decided to let the brand take its own way and absorb some of the asian flavor, adding some new elements and loosening a little bit, while keeping the basic style guides: color palette, geometric figures, duotone pictures, powerful drum music, etc.
The last stop in this World Tour was in San Francisco, for the 4YFN Americas event. Once more, we adapted the style to the personality of the venue, in this case changing also the color palette and adding a grungy feeling to the whole promo.
One year and four promos later, the brand has evolved from a stiff personality, firmly attached to a brand book aimed mainly for digital and graphic media into a more complex and loose brand that has a quick response to this ever changing world.
I am thrilled to be part of this ride.
Client: 4YFN (Mobile World Congress)
Dirección & Motion Design: Axel Bunge