d·LAB is a programme of Mobile World Capital Barcelona that answers societal challenges with considerable scale and relevance. They do this by launching challenge-based Calls for Proposals and leading digital transformation projects that bring together a large variety of organizations, resources and knowledge.
d.LAB contacted me to create a promo for launching the three challenges for 2017. It was a big challenge since we had a very tight deadline. We decided to play with the dots of the logo, which represent the three challenges, as the leit motiv of the promo.
Client: Mobile World Capital
Direction, Design & Animation: Axel Bunge